3D National Brand Guidelines
Brand Guidelines
I was given this project with the purpose to re-brand this club. A coworker created the logo and from there I created the brand guidelines and "Welcome" social media templates. Their descriptive words were focused, elite, aerodynamic, driven, and military-esc.
I started with creating a moodboard with Freeform. I found textures, researched different types of design (websites, social, architecture, interior design, and package design) that fit within the tone the club was looking for. I looked at different types of typography and how I could incorporate a typeface that felt elite and aerodynamic.
Below is a set of social media graphics, one for the girls team and one for the boys, along with the brand guidelines created for this brand.
