3D National Brand Guidelines
Brand Guidelines
I was brought onto this project to rebrand the club. A coworker developed the logo, and from there I created the full brand guidelines and a suite of “Welcome” social media templates. The brand’s core descriptors were focused, elite, aerodynamic, driven, and military-esque.
I began by building a moodboard in Freeform, gathering textures and exploring design references—web, social, architecture, interior design, and packaging—that matched the tone the club wanted to convey. I also studied various typographic styles to find a typeface that felt both elite and aerodynamically inspired.
Below is a set of social media graphics—one for the girls’ team and one for the boys’—as well as the brand guidelines created for this identity.
