Des-Psych
The Art of Creative Persuasion
Abstract
Designers do not take full advantage of the lessons psychology can teach. Understanding unconscious processes can help designers make influential and purposeful compositions. Designers can use this knowledge to create more individualized, persuasive, and calculated designs that prompt the audience to make decisions or take actions that are intentionally chosen by the designer. Des-Psych is a toolkit, organized by the designers end goal. It provides psychological laws and principles for designers to explore the various ways they can guide the way people work, to eventually help them accomplish the desired result. Des-Psych is a website and book that seeks to spark the creativity of designers in their brainstorming process. It is a tool to be used when beginning a new project, when a designer is stuck, or when one needs inspiration. Creating projects with the understanding and acknowledgement of how people think, why they act in certain ways, and other unconscious influences can help designers make work that is more impactful and personal to their target audience.
