TJX Sierra Co-op
Bag Stuffer
To start off my co-op experience, I was asked to create a package insert, or flyer, that would be placed within the shopping bags of our sister brands. I recieved my first brief and learned how to read and understand a brief.
The creative brief included a summary, objective and goal, deliverables and specs, and an example of a previous bagstuffer.
After recieving the creative brief, I started re-designing the bagstuffer. Brand asked me to update our Sierra logo (because we had just re-branded from Sierra Trading Post to Sierra.) I was then asked to remove locations, and include different copy that I would recieve from our copywriters. The main objective of this project was to drive awareness about Sierra to other TJX Customers.
Logo Design
For this project, I was asked to create a logo for Store Operations. They were presenting a new initiative at the SLC, known as Fast Flow. The logo would be used to describe a process which is set to optimize backroom efficiency.
They noted the presentation references NASCAR pit crews and high energy movement.
This is another logo design project I was asked to take on. It started off with the name “Circle of Excellence” but was changed later in the process to President’s Circle. My team and I felt the design still worked with the name change.
The objective of this project was to create a logo that could be embroidered onto a vest. Store Ops suggested to have our Sierra logo involved, but it was not a necessity.
For this project, I was asked to create a logo for Store Operations. They were presenting a new initiative at the SLC, known as Fast Flow. The logo would be used to describe a process which is set to optimize backroom efficiency.
They noted the presentation references NASCAR pit crews and high energy movement.
Social Media Designs
Received help from the Sierra Creative team including: Faith Diver, Darcy Doyle, Doug McDermott, Mallory DeRoche, Allison Farrelly, and Kate Jones.