Volleyball
Munciana Tryouts 2023
My goal for this project was to create similar yet unique assets for the three different brands of our club, Munciana. This is an integrated project, with a social media post, social story, email, and print flyer.
I started with a sticker collage idea, I used a similar design idea for a previous tournament graphic for Munciana and it was received well. Munciana uses their signature "m", diamonds, and typography as graphic elements. With this in mind, I found a cool collage of those elements could be a great way to brand each graphic. I used the same collage graphic in the instagram story to tie the campaign together and the texture from the social is used on the print flyer as well.
I wanted one player to be a spot light for this graphic and keep it as simple as possible with details. Most of our brands like to have all the information on the graphic, but I felt this was a time where that information could be best found in a caption or have the user head to the website to learn more (help push people to go to the website).
Social Media Analytics
3Step Social Vball Carousel
The goal of this 8 slide carousel, was to highlight the numbers 3Step Sports showcased at AAU Nationals in 2023. Overall, we had 287 teams, 17 clubs, 60 who finished top 10 and 18 who finished top 3. We had 32 boys teams an in the end won 2 championships. At the time, I was the design lead for volleyball and was able to attend AAU Nationals in 2023. I lead this campaign, gathered the numbers and came up with the design.
Instagram Analytics:
354 Total Engagement
4,895 Impressions
7.2% Engagement Rate
3Step Social 2023 Club Rankings
Instagram Analytics:
421 Total Engagement
5,839 Impressions
7.2% Engagement Rate
Kiva Volleyball Case Study
In March 2023, I became the design lead for all 3step Volleyball and Football brands (19 brands at the time). Kiva Volleyball Club is a powerhouse in the volleyball world. They run and own the biggest volleyball tournament in Louisville, KY, The Adidas Bluegrass Volleyball Tournament. Being the design lead, I determined their look and feel on social media. Kiva is both elite yet family friendly. They are the best of the best, while still building athletes from the grassroots ages.
During the time I was the design lead for Kiva, their social media numbers increased anywhere from 6.1% - 119.9%.
Instagram Analytics (comparing 2022 to 2023):
20.2% Increase Audience
119.9% Increase Net Audience Growth
19.9% Increase Impressions
86.8% Increase Engagement
55.8% Increase Engagement Rate
6.1% Increase Video Views
